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Enterprises are built for value. For entrepreneurs, investors, or investment fund companies, eyeing an exit or scaling the businesses to the next level through funding or an IPO is the natural next step. Whatever your strategy – to exit or raise capital or take the financial pulse of your company – the price tag on your business isn’t what you think it is.

As the proverb goes, ‘never put all your eggs in one basket’. Diversification is the technique of spreading your investments across different types of assets, such as stocks, bonds, or real estate, so that the performance of any one investment will not have a disproportionate impact on your overall portfolio. Diversification is a crucial principle of investing that can help reduce risk in your portfolio. But the thing to recognize is that reduced risk also reduces your return potential.

When looking to invest, many options are available that can make it overwhelming to decide where to put your money. Therefore, it’s essential to understand the different investment vehicles and their characteristics to make informed decisions about what suits you. This article overviews the most common options, including stocks, bonds, mutual funds, real estate, and alternative investments. We’ll also go through the pros and cons of each so you can determine which investments align with your financial situation, risk tolerance, and goals.

MInvesting may seem like an intimidating and complicated activity for most people. Many think investing is for the finance geeks, risk-takers, or the wealthy. They even assume saving is investing. However, investing involves earmarking one’s savings to buy financial assets to generate income. The tricky but interesting part is identifying the potential assets that correlate to one’s risk appetite, and the difficult but boring part is keeping track of them.